“1785년(정조 9, 24세) 12월 1일, 임금이 춘당대에 친히 나와 식당에서 음식을 들었다. 그리고 식당명(食堂名)을 짓도록 했는데, 다산이 수석을 차지하여 《대전통편(大典通編)》 한 질을 하사받았다.”
Archive for April 24th, 2015
An example of costly signaling theory
Imagine this: You’re interviewing two people for a job. They’re equally competent, capable, and qualified—but you can see that one is wearing an outfit from H&M and the other’s clothes are clearly from Louis Vuitton. Which candidate will you hire?
They found that in nearly every situation, people gave preferential treatment to the person wearing the luxury logo. The researchers call this effect an example of costly signaling theory, which says that people show off to “signal” to others that they can afford to do so.
